KLM Netherlands extends KLM Open title sponsorship

KLM Netherlands has extended its contract as partner and name giver of the KLM Dutch Open until 2022, with the next three editions of the championship to be played at Bernardus Golf in Cromvoirt in 2020, 2021 and 2022.

First played in 1912, the tournament was named the KLM Dutch Open in 1981, with the airline remaining title sponsor until 1990. In 2004, the KLM picked up the thread again and have since been the tournament's continuous title sponsor.

The championship will travel to Bernardus Golf for the first time when the 101st edition gets under way from 17-20 September 2020.

Harm Kreulen, Director of KLM Netherlands, said: 'KLM is delighted to extend its title sponsorship for the KLM Open until 2022. The KLM Open has become a household name in golf and stands for a professional and high-quality multi-day sporting event in The Netherlands. The tournament has a strong national and international image and fits well with our company’s goals. In addition to visibility for KLM, the KLM Open is a valued premium event that is ideally suited to strengthen the relationship with our customers and partners. "

Daan Slooter, KLM Open Tournament Director, said: "The partnership between the Dutch Open and KLM is one of the longest-running partnerships in Dutch sport and on the European Tour. We are very happy and proud that such a powerful and Dutch company as KLM has decided to extend its connection to the tournament. That is a big compliment to the organization, sports marketing agency TIG Sports, and confirms once again the synergy between KLM and golf. It also means that together we can continue to grow in renewing and improving the event to make it future-proof. "