It's not enough just being a golfer nowadays.
The stars of the sport are not just getting back up to speed on the course at the start of a new year but also with the ever-evolving world of social media.
With the support of "viral consultant" and social media guru Hannah Rae, some much needed coaching on the art of engaging content is on hand at the Hero Dubai Desert Classic for Tommy Fleetwood, Min Woo Lee, Matt Wallace, Paul Waring and Akshay Bhatia.
From filters, lighting and "hacking the algo", Rae gives a crash course in the skills required to have cut through with your socials.
With rave reviews from well-known influencers and an international star of the acting world about her influence, Rae has her work cut out to teach the some new tricks.