GolfPromote, the organisation behind the Danish Golf Championship and the Danish professional tour ECCO Tour, has entered into a strong new partnership with Reitan Retail and their three brands: REMA 1000, Uno-X Mobility, and 7-Eleven.
These brands will become Premium Partners across all GolfPromote activities and play a key role in developing golf in Denmark.
A new perspective on golf: Sport, Health & Social
The partnership is built around the vision "Sport, Health & Social", aiming to highlight golf’s health benefits, social values, and inclusive nature.
"Sport, Health & Social may not be the first words that come to mind when people think about golf, but in reality, golf is one of the most social and inclusive sports in the world – and undoubtedly a healthy one. Those who play golf already know this, but we want to break down the many myths and misconceptions that still exist about the sport. REMA 1000, Uno-X Mobility, and 7-Eleven are the perfect partners to help us do that," says Flemming Astrup, CEO of GolfPromote.
The partnership will lead to a series of innovative campaigns and events designed to attract new audiences to golf and raise awareness of its many benefits.
Ambitious goals for the growth of golf in Denmark
Reitan Retail sees this partnership as an important opportunity to strengthen golf’s position in Denmark and create greater awareness of the sport’s accessibility.
"By focusing on the positive aspects of golf, we aim to change the perception of the sport in Denmark. We want to show that golf is for everyone and that it can contribute to both personal development and social cohesion. Our vision is ambitious, but with a collective effort, we can achieve our goals and ensure that Denmark remains a leading golf nation while strengthening the sport at home," says Vidar Riseth, Head of Sponsorships at Reitan Retail.
A partnership that goes beyond the golf course
As part of the collaboration, REMA 1000, Uno-X Mobility, and 7-Eleven will also be visible at tournaments and events, contributing with:
• Health initiatives that emphasize golf’s positive impact on physical and mental well-being.
• Social programs that invite new audiences into the sport and highlight the community aspects of golf.
• Sustainable solutions, where Uno-X Mobility’s green technology and REMA 1000’s commitment to responsible retailing play a key role.
Support from the DP World Tour
The partnership also aligns with broader efforts in international golf to make the sport more inclusive and accessible.
"Initiatives like this are crucial in growing the game and making it more accessible to a wider audience. Golf has an incredible ability to bring people together, and partnerships like these help showcase the sport’s many benefits," says Ben Cowen, Chief Tournament & Operations Officer at the DP World Tour.
“Partnerships such as these will help promote golf as a recreational activity which has enormous benefits both physically and mentally. We look forward to seeing how this collaboration will help bring new audiences to the sport in Denmark and demonstrate the positive impacts that golf can have,” added Doctor Andrew Murray, Chief Medical & Scientific Officer, European Tour group.
This collaboration marks a new era for Danish golf, where the sport’s broader values become a central part of its future growth.
